General Motors has released some particularly powerful cars in certain brands in the past few years, with one of them being the Cadillac CTS-V. This is the most powerful vehicle in Cadillac’s history, and the model is one reason that younger buyers have become more attracted to the brand again in recent years. People who own one of these cars may need Cadillac CTS-V Parts Repair in Scottsdale AZ at some point in the future.
Battling a Stigma
For a while now, Cadillac has been stuck with the stigma that another brand, Buick, has been battling. That is the concept of the brand as a vehicle for drivers in late middle age and the senior years. This is a very large part of the population, so it doesn’t necessarily hurt the total number of sales for Cadillac. However, it reduces the sense of the brand being cool, a problem Cadillac didn’t have some 40 years ago.
The CTS-V, a four-door sedan, is designed to look sporty while offering the horsepower of a superior V-8 engine, one based on the Corvette ZR1. It may appeal to Millennials and Generation X men and women who have families and need the roominess and trunk space of this kind of car, while still wanting a car that’s fun to drive.
Demographics information on purchases of the CTS-V show that the highest percentage is by men between the ages of 38 and 50. Their average household income is close to $200,000 per year. Since the manufacturer’s suggested retail price for this model is about $89,000 as of 2019, the higher income level makes sense. Cadillac has always represented prestige, and higher-income earners may especially appreciate that aspect of the brand.
When Cadillac CTS-V Parts Repair in Scottsdale AZ becomes necessary, the vehicle owners should be prepared to pay a bit more than they would for a lower-end car. This vehicle is considered comparable to other luxury brands like Mercedes-Benz and BMW. Those generally cost even more to fix because they are imports and not particularly common in the United States, unlike Toyota and Honda. Repairs can be completed at a shop like Dyno Vehicle Tuning.